Touch-enhanced multisensory experience design
by Prof. Charles Spence
Crossmodal Research Laboratory, University of Oxford
Abstract
There has been an explosion in the number and range of commercial touch-enabled digital devices in society at large in recent years. In this talk, I will critically evaluate the evidence concerning the tactile augmentation of dynamic (audio-)visual experiences such as those offered while driving, and in the context of watching film, gaming, and/or while experiencing virtual reality (VR). I will consider the various mechanisms (both diegetic and nondiegetic) that may underlie such crossmodal effects, including attentional capture, mood induction, ambiguity resolution, and the transmission of semantically-meaningful information (i.e., such as directional cues to aid navigation) by means of patterned tactile stimulation. By drawing parallels with the literature on the olfactory augmentation of live performance, several additional ways in which touch could potentially be used to augment both passive (e.g., cinema) and active (e.g., gaming) media experiences will be highlighted. I will also highlight some of the technical, financial, and psychological challenges associated with delivering such crossmodal, or multisensory, enhancement effects via tactile augmentation. Finally, I will be considering what insights future research might hold in this rapidly-evolving area.
For background reading, see: Spence, C., & Gao, Y. (2025). Enhancing dynamic visual experiences through touch/haptics. Multisensory Research, 38(6-8), 289-324. https://doi.org/10.1163/22134808-bja10161.
Bio
Professor Charles Spence is a world-famous experimental psychologist with a specialization in neuroscience-inspired multisensory design. He has worked with many of the world’s largest companies across the globe since establishing the Crossmodal Research Laboratory (CRL) at the Department of Experimental Psychology, Oxford University in 1997. Prof. Spence has published over 1,300 academic articles and edited or authored, 16 books including, in 2014, the Prose prize-winning “The perfect meal”, and the international bestseller “Gastrophysics: The new science of eating” (2017; Penguin Viking) – winner of the 2019 Le Grand Prix de la Culture Gastronomique from Académie Internationale de la Gastronomie. His popular science book “Sensehacking” was published in 2021, and “Digital Dining”, with Prof. Carlos Velasco, in 2025.
Much of Prof. Spence’s work focuses on the design of enhanced multisensory food and drink experiences, through collaborations with chefs, baristas, mixologists, chocolatiers, perfumiers, and the food and beverage, and flavour and fragrance industries. Prof. Spence has worked extensively in the world of multisensory experiential wine and coffee and has also worked extensively on the question of how technology will transform our dining/drinking experiences in the future